Intersection 10 Hudson Yards

About Us

The foundation of our mission, to develop solutions to bring buyers and sellers together, comes from a commitment made over sixty years ago by founders Dick Pierce and the late Cliff Womack. In 1958, you welcomed us into your lives when Pierce and Womack created and published the first My Little Salesman Catalog from Cliff's home, sending it out to a few thousand buyers in Oregon, Washington and Northern California. The new Equipment Catalog, as it was known, advertised a mixture of trucks, trailers, heavy equipment, and parts and accessories. It was well received in the industry and lead to a change in how equipment was marketed. 

They designed the My Little Salesman catalog to be the size to fit in a gentleman’s sport coat or the pocket of a pair of dungarees. It was to be mailed monthly and formatted so that, unlike newspapers, it would hold up on a job site or in the cab of a truck.

Why did they name it My Little Salesman? Glad you asked. Read the history and story behind the name. 

Throughout the next two decades, the catalog continued to grow. Under Mr. Pierce's guidance in 1978, the My Little Salesman Catalog became two separate entities, My Little Salesman Truck & Trailer Catalog and My Little Salesman Heavy Equipment Catalog. The two publications continued to grow, and over the next ten years the company developed a comprehensive offering of printing and advertising services. In 1988, ground was broken for My Little Salesman's full-service, 60,000 sq. ft. state-of-the-art facility, with art, printing, binding, mailing and shipping all on-site. 

In 1996, nearly forty years after the first catalog was published, Dick Pierce invited his son, Jason Pierce, to help guide the company onto an increasingly global stage. Setting in motion the development of "next generation" tools to bring buyers and sellers together. 

Fueled by continued growth in the truck, trailer and heavy equipment industries, My Little Salesman, continued to add services for its customers in 1994 by creating a full-service Internet Department. The My Little Salesman Internet Department continues to develop online solutions for our clients including mobile responsive dealer websites, modern inventory, contact, and lead management platforms, email marketing programs, search engine marketing (SEM), search engine optimization (SEO), banner ad development and more. With the Internet Department in place, My Little Salesman entered the 21st century offering comprehensive print and online advertising solutions. 

Six decades later, My Little Salesman reaches a monthly audience of more than 250,000 combined print and online buyers of trucks, trailers, heavy equipment, and parts. With your feedback and insight, we continue to evolve our services and tools to bring buyers and sellers together, stretching coast to coast from California to Georgia, and far north into Canada. As we embark on future decades, we invite you to work with us as we develop new tools to streamline business processes and improve ROI, while building easier and more automated ways for you to manage, buy, and sell heavy equipment, trucks, trailers, and parts. 

To find out how My Little Salesman can help organize and streamline your business, and expand your reach to thousands of buyers, contact us today.